THE IMPORTANCE OF CSR IMPLEMENTATION

Anna Križanová; Ľubica Gajanová

doi:10.12955/cbup.v4.807

Anna Križanová University of Žilina
Ľubica Gajanová University of Žilina

DOI: https://doi.org/10.12955/cbup.v4.807

Keywords: corporate social responsibility, benefit, CSR implementation

Abstract

The last three decades of the twentieth century and the beginning of the twenty-first century were marked by the expansion of managerial ethics and social responsibility of business. Business ceased to be perceived in terms of profit being the sole interest of management, and ethical aspects were stressed more so in connection with the company’s management. Specific managerial ethical initiatives and activities leading from outside and inside the organization constitutes the concept of Corporate Social Responsibility (CSR), which comprises many factors. The aim of this paper is to summarize the positive impact of corporate social responsibility for business activities using secondary data from global surveys and then confirm the importance and benefits of corporate social responsibility for enterprises in the Slovak Republic using primary data.

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