Irena Malolli


Mobile data traffic has dramatically increased during the recent years. The high demand for data communication increased the challenges for network operators. Communication Network operators are investing to provide more capacities and they are looking for innovative ways to cope with increased market demand for broadband data communication.

The liberalization of the telecommunication market and the competition put the operators under pressure to keep high quality services with low cost. New pricing policies are introduced in order to maintain market share and keep their users in a competitive market. The battle with OTT makes the situation more critical.

This article will analyze the situation in the field of data communication, compare different instruments which are used or are under development in different countries and in Albania. The article will analyze the pricing policies used for data communication as a solution to cope with the high demand of data traffic. The article will identify some critical issues on these practices, draw conclusions and give some recommendations on the proper ways to keep the right balance between technical and commercial solutions and user experience/satisfaction.


data communication, pricing policies, broadband, data traffic

Full Text:



AKEP (2016, March). Treguesit statistikorë të tregut të komunikimeve elektronike Viti 2015, 1. Retrieved from

AKEP (2016, December). Analize e tregut te sherbimeve celulare, 2016, p. 31. Retrieved from

BEREC (2016). Report Regulatory Accounting in Practice 2016, 62. Retrieved from

Capgemini (2012). The price is right, pricing strategies for mobile broadband services, 4. Retrieved from

Cisco, (2012) Moving toward Usage Based Pricing, Cisco Internet Business Solutions Group, p. 13. Retrieved from

Cisco, (2017, February). VNI Mobile Forecast 2016-2021. Retrieved from

ETNO (2016). Economic Report I 2016, p. 21. Retrieved from

GSMA, (2017, February). On Mobile Economy p.18. Retrieved from

ITU report (2013). Trends in Telecommunication Reform 2013, p 6. Retrieved from

Malolli, I. Sevrani, K. (2013, June). Technical mechanisms vs. commercial ones to cope with high speed data communication demand.

Ponder, J. K. (2016, September). Trends in Telecommunication Reform 2016. Retrieved from presence/Europe/Documents/Events/2016/Regulatory%20Conference/ITU_RegulatoryTrends%20Sept%202016_J_Ponder.pdf

Tefficient (2016, June). Industry Analysis#32016 final version, p.2. Retrieved from



  • There are currently no refbacks.

Print ISSN 1805-997X, Online ISSN 1805-9961

(c) 2016 Central Bohemia University