THE PROBLEM OF QUALITY CORRELATION AND EFFICIENCY OF MEDICAL SERVICES AS A FACTOR OF HEALTH ORGANIZATIONS COMPETITIVENESS

  • Vadim Pashkus St. Petersburg State University
  • Natalie Pashkus Herzen State University
  • Asya Chemlyakova Russian State Hydrometeorological University
Keywords: medical services, Keigan-Vogel positioning map, quality, effectiveness, competitiveness, public health policy.

Abstract

In the present day, in the context of the toughening of global competition in the field of health care and the efforts that different countries of the world spend on improving the efficiency of the public sector of economy, the problems associated with determining the factors of competitiveness of healthcare organizations come to the forefront. The research conducted by the authors showed that assessing the competitiveness and development potential of medical companies with the Keigan-Vogel positioning map often gives incorrect results. The study showed that a significant part of errors (22-28%) is due to an incorrect evaluation of the quality and effectiveness of medical services, which necessitates a clear delineation of these concepts. The work shows how these indicators effect the competitiveness of organizations in the health sector and what happens if we do not distinguish between these two concepts.

References

Aliaskarova Zh. А. (2016) New Economy: from the Basics to the Analysis of the Factors Affecting Consumer Demand. Marketing MBA. Journal marketing management firms. Iss. 2. Pp. 7-21.

Altunyan, A., Kotcofana, T. (2016) Global Political and Economical Processes, Monetary Policy of the Bank of Russia and Development of the Russian Economy. Globalization and its Socio-Economic Consequences. 16th International Scientific Conference Proceedings. University of Zilina, Slovak Republic. Pp. 33-40.

Bulina A.O. (2013) Transformation of Institutions in the New Economy. Marketing MBA. Journal marketing management firms. Iss. 3. Pp. 148-166.

Cagan J., Vogel C. M. (2013) Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation, 2nd ed. Saddle River, NJ: Financial Times PressUpper.

Dengov, V. (2011) Experimental verification of correspondence between adverse selection models and reality. Ekonomicko-Manažérske Spektrum. Iss. 1. Рp. 2-9.

Donabedian, A. (1988) The quality of care: how can it be assessed? JAMA. Vol. 260. Pp. 1743-1748.

Fleming, J.H., Asplund, J. (2009) Human Sigma Managing the employee-customer encounter. – Мoscow: Alpina Publisher.– 224 p.

Gregova, E., Dengov, V. (2015) The Practical Economic Policy in Transition Economies of V4 Countries at the Present Stage of Globalization. Globalization and Its Socio-Economic Consequences, Pts I and II. 15th International Scientific

Conference Proceedings. University of Zilina, Slovak Republic. Рр. 150-156

Chesnokovа, M.S., Ermakow, Y.V. (2013) Strategic Marketing: Advanced level. St.Petrsburg: KultInformPress.

Kliestik, T., Dengov, V. (2015) Quantitative Approach to Risk as a Social Phenomenon. 2015 5th International Conference on Applied Social Science. Vol. 80. Рр. 28-33.

Lanska, D.J., Hartz, A.J. (1998) Measurement of quality in health care. Neurology. Vol. 50. Iss. 3. Pp. 584-587.

Lifits, I.M. (2009) Competitiveness of goods and services. Мoscow: Yurayt Publisher.

Lyakin, A.N. (Ed.) (2015) Economic policy. Moscow: Yurayt.

Rybakov, F.F., Lyakin, A.N., Cisko, S. (Ed.) (2013) Globalization and development of infrastructure. Zilina: University of Zilina

Valievich, R.P., Parolyba, O.B. (2008) Quality management of goods and services. Minsk: Publishing house of the Belarusian State Economics University.

Published
2017-09-23